I recently came across this fabulous project led by Andy Chen. The project involved designing a sexual health promotion campaign for older people in recognition of the absence of age-appropriate HIV or STI prevention messages.
It included older people themselves, who took part in interviews, workshops and home visits and spoke on the topics of sexual health protection and the stigma related to ageing and sex. Participants ranged in age, gender, sexual orientation, gender identity and geographical location across the UK.
The end product was a ‘visual communication campaign that respects an older person’s right to intimacy by exploring and questioning existing stereotypes’. It underpinned the Age is Not a Condom campaign that I blogged about here.
Andy Chen talks about the project in the video above. It’s interesting to hear how this sexual health promotion campaign was developed, and a real stength is the inclusion of older people themselves. If you’d like more details, a 40 page booklet can be downloaded at no cost from the Imaging Intimacy website.
The project was supported by a Fulbright Fellowship, developed in collaboration with Age UK and the AIDS Community Research Initiative of America (ACRIA).
Vimeo For the video embedded above.
Royal College of Art For information about the Imaging Intimacy project.
Imaging intimacy: Challenging stereotypes of age, sex and health